While driving to work this morning I noticed one of
those overhead freeway signs, lit up with the message “Handheld cell
phone, ticket $159. It’s not worth it.”
When I was a kid, learning about the world, I
remember several times hearing about a merchant in the 1800’s who came
up with the idea of knocking a few cents off and making an item sell for
$0.99 rather than a dollar. This ushered in an
era of discounts and value pricing. $99.00 vs $100.00; $19.95 vs $20.00.
And today, we see that being offered by the state
in a contradictory way. “Use your cell phone and the ticket/fine will
only be $159.00”. Look at the value in that.
What a world we live in today.
Use 'em while you got 'em.
D.
