Tuesday, April 23, 2013

$159.00 is fine for cell phone use while driving

While driving to work this morning I noticed one of those overhead freeway signs, lit up with the message “Handheld cell phone, ticket $159.  It’s not worth it.”

When I was a kid, learning about the world, I remember several times hearing about a merchant in the 1800’s who came up with the idea of knocking a few cents off and making an item sell for $0.99 rather than a dollar.  This ushered in an era of discounts and value pricing. $99.00 vs $100.00; $19.95 vs $20.00. 

And today, we see that being offered by the state in a contradictory way.  “Use your cell phone and the ticket/fine will only be $159.00”.  Look at the value in that. 

What a world we live in today. 

Use 'em while you got 'em.  

D.  

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